Dealer Program 2025-2026
Dealer Level
Your dealer level for the current financial year (July 1st 2025-June 30th, 2026) has been determined based on your invoiced sales from the previous program year (July 1st 2024- June 30th 2025).
This program evaluates sales across the following brands: Fizik, Crankbrothers, Brooks England, Selle Royal and Knog.
If your invoiced sales reach the next level during the current program year (July 1st, 2025 – June 30th, 2026), you will be rewarded with the next level starting the day after the threshold is reached.
Regular Benefits
| WHOLESALE 🏪 | BRONZE 🥉 | SILVER 🥈 | GOLD 🥇 | FLAGSHIP 🚀 | |
|---|---|---|---|---|---|
| INVOICED SALES 07/1/2024–06/30/2025 |
Below $5k | Above $5k | Above $10k | Above $20k | Above $40k |
| PROGRAM LEVEL DISCOUNT | 0% | 4% | 8% | 12% | 16% |
| FREIGHT* | Standard | Free | Free | Free | Free |
| STANDARD PAYMENT TERMS** | NA | Net30 | Net30 | Net60 | Net60 |
| TRAININGS | NA | NA | NA | Custom | Custom |
* Freight USA: for WHOLESALE dealers is $40 for any order under $450. For Bronze and above shipping is free
* Freight CAN: for WHOLESALE dealers is 75CAD$ for any order under 750CAD$. For Bronze and above shipping is free
** All payment terms must be approved by our credit team and are subject to change at anytime
Trainings: custom trainings are to be approved and agreed upon between Selle Royal USA and the account, not all training requests can be accommodated
Exclusive Seasonal Bulk Deal
For deliveries until December 15th 2025
| TOTAL DISCOUNTS FOR ORDERS ABOVE | |||||
|---|---|---|---|---|---|
| $1,000 | $2,000 | $3,000 | $5,000 | $10,000 | |
| DISCOUNT BASED ON WHOLESALE PRICE | 4% | 8% | 12% | 16% | 20% |
| TERMS AVAILABLE * | |||||
| NET 180 | NET 180 | NET 180 | NET 180 | NET 180 | |
* TERMS AVAILABLE: while Shopify shows the current terms, the NET 180 will be applied once the order has been processed.
HOW TO GET THE EXTRA DISCOUNT? Your total price reduction is determined by your dealer level and cart amount. At checkout, a coupon code will be displayed to ensure you receive the maximum eligible savings.
Availability guaranteed
Only orders placed by August 31 will have guaranteed delivery of all new shoe models arriving next spring.
Orders placed after September 1 that include the new shoe models will be fulfilled based on stock availability.