MAP Policy

Selle Royal USA and Highway 2, LLC recognizes that its Fi’zi:k dealer network, at all levels, continues to invest its resources and efforts behind those premium products that allow for maximum return and maintain strong consumer loyalty. The purposes of our policies set forth below are to create consumer demand, consistently support a positive brand perception among consumers and incentivize dealers that offer superior customer service and product selection on a broad level to continue to include our products in their offerings.

Minimum Advertised Price (MAP) Policy

SELLE ROYAL HAS DETERMINED THAT SELLE ROYAL’S AND OUR RETAILERS ARE BEST SERVED THROUGH THE ADOPTION AND CONSISTENT APPLICATION OF THIS MINIMUM ADVERTISED PRICE (“MAP”) POLICY. THIS MAP POLICY IS DESIGNED TO PROTECT RETAILER MARGINS SO THAT DESIRABLE PRE-SALES AND POST-SALES SERVICES AND INFRASTRUCTURE CAN BE PROVIDED BY OUR CHANNEL PARTNERS AND SUPPORT SELLE ROYAL PRODUCTS AS PREMIUM OFFERINGS.

Policy Coverage

This MAP policy covers all Selle Royal wholesalers and retailers. Although retailers remain free at all times to establish their own resale prices, our MAP policy requires consistent adherence to our stated minimum advertising prices for the benefit all retailers of our products. This MAP policy is non-negotiable; may not be amended, modified or conditioned by agreement with any retailer; is the unilateral policy of Selle Royal; and does not constitute an agreement between Selle Royal and its retailers and wholesalers.

This MAP policy establishes “minimum advertised prices” but does not establish, or purport to establish, the price at which the products are actually sold, nor does it prohibit the advertisement of prices higher than the unilateral MAP established by Selle Royal from time to time.

Minimum Advertised Price

MAP prices for our products is 10% off stated MSRP, as published in the Selle Royal pricelist. The pricelist may be changed from time to time at the sole discretion of Selle Royal and is provided to retailers by their wholesalers.

Retailers are responsible for remaining current with MAP policy, products and pricing. Any advertisement below the MAP will be a violation of the policy. This MAP policy applies to all advertisements of specific Selle Royal products in any type of media advertising channel, including without
limitation flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, internet or similar electronic media, television, radio and public signage.

MAP Policy Violations

Selle Royal actively monitors retailer compliance with this MAP policy.
Selle Royal reserves the right to inform the wholesaler if retailers do not adhere to this MAP policy and to take appropriate actions, including but not limited to restricting non-compliant retailers from carrying Selle Royal products.

Failure to adhere to this MAP policy shall be determined by Selle Royal in its sole discretion. Wholesalers are always responsible for their own business area and for the retailers with whom they work.

E-commerce Policy

SELLE ROYAL HAS ESTABLISHED THE FOLLOWING E-COMMERCE GUIDELINES WHICH APPLY TO ANY DEALER THAT WISHES TO SELL OUR PRODUCTS VIA THE INTERNET.

THIS INCLUDES ANY DEALER THAT USES THE INTERNET TO ADVERTISE OUR PRODUCTS AS WELL AS ANY DEALER THAT USES THE INTERNET TO SOLICIT ANY INTEREST IN SELLE ROYAL PRODUCTS. AS E-COMMERCE PARTNERS DO NOT GENERALLY PRO VIDE THE GRASSROOTS SERVICES NECESSARY TO CULTIVATE THE BRAND AND PRODUCTS LOYALTY THAT SELLE ROYAL DESIRES TO ACHIEVE, WE GENERALLY LIMIT THE NUMBER OF E-COMMERCE PARTNERS.

E-commerce Policy Coverage

All e-commerce partners shall present the Selle Royal brand and its products in a manner consistent with the premium nature of the Selle Royal brand.

This e-commerce policy is non-negotiable and may not be amended, modified or conditioned by agreement with any e-commerce partner. This e-commerce policy is the unilateral policy of Selle Royal and does not constitute an agreement between Selle Royal and its e-commerce partners.

E-commerce Guidelines

E-Commerce partners must have an approved product presentation site, and consumer education information must be available for each product listed in the site. This includes but is not limited to:

(a) a full graphic image of the product;
(b) Selle Royal specification on each performance product listed;
(c) explanation of Selle Royal key performance technologies.

These requirements will serve to enhance the consumer experience for Selle Royal products, as well as maintain the integrity of Selle Royal premium products.

E-Commerce partners must have a demonstrated capability for e-mail and consumer information retention, as well as the capability to distribute e-mail information to their consumer database.

E-commerce Policy Violations

Selle Royal reserves the right to approve or disapprove any website based on our listed e-commerce policy guidelines and Selle Royal’s subjective expectations of product presentation.

Selle Royal, in its sole discretion, can decline to make further sales to e-commerce partners that do not adhere to this e-commerc epolicy. Failure to adhereto this e-commerce policy shall be determined by Selle Royal in its sole discretion.

Additional Information

E-commerce Policy Modification: Selle Royal reserves the right at any time and from time to time to modify, suspend, or discontinue this e-commerce policy, in whole or in part, or to designate promotional periods during which the terms of all or any part of this e-commerce policy change or are not applicable.

Unilateral Action: Selle Royal is not seeking agreement from any e-commerce partner to adhere to this policy. Whether to comply or not comply with this e-commerce policy is entirely within the discretion of our e-commerce partners.